FORUSGEN is a brand that studies ceaselessly to build a world where everyone can live happily in harmony.

FORUSGEN is a name born from FORUS and GEN.

• FORUS is the combination of ‘For Us’ into a single word, meaning ‘for all of us,’ ‘to us’
• ‘Us’ indicates me and you in a narrow sense, and we, nature and earth in a wider sense. It is a phrase that is open to semantic extension and diverse application.
• FORUS connotates ‘consideration’ and ‘customization.’
• FORUS sounds and looks like the word chorus, as it also can be seen as a combination of the words Fine and Chorus. Like a Chorus, where we all sing in harmony, we endeavor to build a world where everyone can live happily in harmony.

• GEN is a prefix meaning ‘something that makes~,’ ‘something derived from~,’ ‘the characteristic or property of ~.’
• Gen can also be used as a suffix, with the meaning of ‘birth’ and ‘to make.’
• The GEN in FORUSGEN means ‘to generate’ or ‘generator.’