▲ Minister of Food and Drug Safety Oh Yoo-kyung (center in photo) visited ‘Skin Garden’ (Cosme Lab), a Korean cosmetics specialty store in Tokyo, Japan, and experienced the popularity of Korean cosmetics. From the far right of the photo, Go Ji-hoon, head of the Cosmetic Policy Division at the Ministry of Food and Drug Safety, and Yeon Jae-ho, vice president of the Korea Cosmetic Association.

The Ministry of Food and Drug Safety (Director Oh Yoo-kyung, www.mfds.go.kr ) is carrying out all-out activities to provide practical support for Korean cosmetics to enter the Japanese market.

The Cosmetics Policy Department of the Ministry of Food and Drug Safety said, “To support the solid positioning of Korean cosmetics, which ranked first in the proportion of imported products with a 23.4% share in the Japanese cosmetics market last year, we are holding the ‘2023 One Asia Cosmetics and Beauty Forum’ today (20th). “It will be held tomorrow (21st) in Tokyo, Japan for two days.”

According to data released by the Japan Imported Cosmetics Association, the proportion of Japan's imported cosmetics was 23.4% in Korea last year, ahead of France (23.0%), and in the first half of this year, the gap with second place France (22.6%) was further widened to 25.6. Marks a market share of %.

▲ Minister of Food and Drug Safety Oh Yoo-kyung is making an opening declaration at the opening ceremony of the One Asia Beauty Forum held in Tokyo, Japan on the 20th.

This forum also provided an opportunity to share △ an introduction to the Japanese cosmetics system by Japanese regulatory authorities, △ recent trends in the Japanese cosmetics market by Japanese distribution experts, and △ successful cases and strategies for entering the market.

At the same time, through export consultations jointly attended by domestic companies and Japanese distributors and visits to local cosmetics stores, activities were carried out to check the sales trends and consumer preferences of Korean cosmetics and to support securing distribution channels.

▲ Minister of Food and Drug Safety Oh Yoo-kyung (center right in photo) visited the K-beauty specialty store 'Skin Garden' (Cosme Lab) located in Tokyo in person to support Korean cosmetics entering the Japanese market and experienced its popularity on site.

On the first day of the forum (the 20th), Director Yoo-kyung Oh visited ‘Skin Garden’, a K-beauty specialty store in Tokyo, along with Jae-ho Yeon, Vice President of the Korean Cosmetic Association and Go Ji-hoon, Director of the Cosmetics Policy Department of the Ministry of Food and Drug Safety, and visited ‘Skin Garden’, a K-beauty specialty store in Tokyo, to introduce the so-called K-beauty products that are currently popular in Japan. I experienced the beauty craze.

This forum, which is being held in conjunction with the 'Japan Tokyo Cosmetics Pop-up Booth Operation Project' (November 12-19) conducted by the Korea Health Industry Development Institute, is also seeking ways to intensively support small and medium-sized domestic cosmetics companies' advancement into Japan. .

This project of the Promotion Agency sets up pop-up booths to promote Korean cosmetics at Shinjuku Department Store, etc., and promotes the products of 13 domestic companies as its core. Five of the participating companies in the project are also participating in forums and export consultations.

Director Oh is known to have collected opinions on strategic support measures to expand the entry of Korean cosmetics into the Japanese market through a meeting with CEOs, and will also visit LG Household & Health Care's Japanese factory (located in Saitama). plan.

At the meeting with Director Oh, officials from the Ministry of Food and Drug Safety, senior officials from Cosmelab (Skin Garden), Amore Pacific, LG Household & Health Care, Daebong LS, Manyo Factory, Kolmar Korea, Cosmax, etc., Korea Cosmetic Association, Korea Health Industry, etc. Officials from the Promotion Agency and Korea Trade-Investment Promotion Agency (KOTRA) also attended.

Using this forum as an opportunity, the Ministry of Food and Drug Safety held a director-level cooperation meeting with the Japanese Ministry of Health, Labor and Welfare (Japanese Cosmetics Regulatory Agency, MHLW) and the Pharmaceutical and Medical Device General Organization (Cosmetics Review and Assessment Agency, PMDA) to discuss the cosmetic safety management regulatory policies of both countries. We plan to share and discuss mutual cooperation measures such as exchange of safety assessment technology.

Director Yoo-kyung Oh asserted in her opening speech at the forum, “K-beauty is greatly loved in Japan thanks to the efforts and passion of Korean cosmetics companies to develop innovative products, such as research on nature-friendly materials and launch of creative idea products,” and added, “The Ministry of Food and Drug Safety is also a global “We will promote regulatory innovation based on regulatory harmonization to increase the competitiveness of the cosmetics industry and provide generous support to help it become a mecca for the global cosmetics industry,” he emphasized.